According to the report, the number of orders of “One Belt And One Road” construction partner countries using cross-border e-commerce consumption in jd in 2018 is 5.2 times that in 2016. In addition to the growth contribution of new users, the frequency of consumers from various countries purchasing Chinese goods through cross-border e-commerce websites is also increasing significantly. Mobile phones and accessories, home furnishings, beauty and health products, computers and Internet products are the most popular Chinese products in overseas markets. In the past three years, great changes have taken place in the categories of commodities for online export consumption. As the proportion of mobile phones and computers decreases and the proportion of daily necessities increases, the relationship between Chinese manufacturing and the daily life of overseas people becomes closer.
In terms of growth rate, beauty and health, household appliances, clothing accessories and other categories saw the fastest growth, followed by toys, shoes and boots, and audio-visual entertainment. Sweeping robot, humidifier, electric toothbrush is a large increase in sales of electrical categories. At present, China is the world’s largest producer and trading country of home appliances. “going global” will create new opportunities for Chinese home appliance brands.